McConnell Design



The Design process

We develop exclusive artwork for clients' specific briefs

For a custom design, the client provides inspiration imagery so we get a feel for their vision. We discuss important elements like scale, spacing, and handwriting, as well as technical details including print technique, repeat size and colour

The finished artwork is provided in repeat, in layered Photoshop or Illustrator files for your convenience. Ensuring the final artwork is both beautiful and workable for the printer is a vital part of the process

The client will receive an exclusive textile design, which they can print onto any number of garments and fabric bases. Artwork may include hand drawn, painterly and digitally manipulated elements. It may be a repeat pattern, T-shirt placement, vintage inspired print, runway capsule, conversational, geometric, novelty print, embroidery or applique



  • Re-working, re-colouring, re-scaling bought artworks
  • Colour consultation - colour palettes, Pantone matching
  • Technical repeats
  • Runway inspired prints
  • Colour separations
  • Yarn dyed stripes and checks
  • Design for digital or screen printing
  • Shop reports
  • CAD prints into garments
  • Developing and directing print trends
  • Mood boards
  • Print development
  • Allover prints
  • Embroidery
  • Applique
  • Placement prints
  • Embellishment
  • Trims